Show greenlight, content production, digital video production, and social media production for YouTube Originals Will Smith: Best Shape of My Life. Full synopsis on Will Smith’s YouTube channel.
Press coverage including The Hollywood Reporter, Men’s Health, and ET.
Check out the full playlist of episodes here.
Creative direction, content production, digital video production, and YouTube strategy consultation for Hamilton Families’ What You’ll Remember. Project was funded through a $1.35M USD Google.org grant and featured in the New York Times.
YouTube blog post announcing the project.
Watch the full video on The New York Times.
Show greenlight, content production, digital video production, and social media production for YouTube Originals Life in a Day. Full synopsis on the microsite and more on the Life in a Day YouTube channel.
YouTube blog post announcing the project.
Press coverage including Variety.
Show greenlight, content production, digital video production, and social media production for YouTube Originals David Blaine Ascension.
Living on David Blaine’s YouTube channel.
Full playlist here.
Press including Variety.
Show greenlight, content production, digital video production, and social media production for YouTube Originals This is Paris.
Living on Paris Hilton’s YouTube channel.
Full supporting video here.
Covered in press including The New York Times.
Show greenlight, content production, digital video production, and social media production for Dear Class of 2020. Full breakdown of the live stream on Wikipedia.
Living on YouTube Originals’ YouTube channel.
Full playlist here.
Press including Variety.
Show greenlight, content production, digital video production, and social media production for YouTube Originals Justin Bieber: Next Chapter.
Living on Justin Bieber’s YouTube channel.
Press including Variety.
Show greenlight, content production, digital video production, and social media production for YouTube Originals Resist.
Programming in support of YouTube racial justice initiatives.
Living on Patrisse Cullor’s YouTube channel.
Check out the entire supporting playlist here.
Additional press coverage here.
Content & livestream production, digital video production, and social media production for YouTube Music Save our Stages supporting the NIVA Emergency Relief Fund.
Living on artist channels as well as NIVA (NIVA National Independent Venue Association).
Press in Rolling Stone and Variety.
Show greenlight, content production, digital video production, and social media production for YouTube Originals A Day in the Live: Wizkid.
Programming in support of YouTube racial justice initiatives.
Living on Wizkid’s YouTube channel.
Check out the entire supporting playlist here.
Additional press coverage here.
Show greenlight, content production, digital video production, and social media production for YouTube Originals Trapped: Cash Bail in America. Programming in support of YouTube racial justice initiatives.
Living on Real Stories’ YouTube channel.
Full playlist here.
Show greenlight, content production, digital video production, and social media production for YouTube Originals KCON:TACT ALL-ACCESS.
Living on Mnet K-POP’s YouTube channel.
View the full playlist.
Press including Variety.
Show greenlight, content production, digital video production, and social media production for YouTube Originals Creator Games S2.
Living on MrBeast’s YouTube channel.
View the full playlist.
Covered in the press here.
Show greenlight, content production, digital video production, and social media production for YouTube Originals RELEASED: Karol G.
Living on Karol G’s YouTube channel.
Show greenlight, content production, digital video production, and social media production for YouTube Originals HBCU Homecoming: Meet Me on the Yard. Coordination with BET on linear.
Programming in support of YouTube racial justice initiatives.
Additional press here.
Show greenlight, content production, digital video production, and social media production for YouTube Originals ongoing Artist on the Rise (AOTR) series.
Full playlist here.
Supporting artist blog posts and about the series.
Living on YouTube Music and individual artist channels.
Show greenlight, content production, digital video production, and social media production for YouTube Originals BRAVAS.
Living on Natti Natasha’s YouTube channel.
Full playlist of episodes here.
Press including Billboard.
Show greenlight, content production, digital video production, and social media production for YouTube Originals How to Be: Behzinga.
Living on Behzinga’s YouTube channel.
Show greenlight, content production, digital video production, and social media production for YouTube Originals Mortal Glitch.
Living on Enchufe TV’s YouTube channel.
Playlist of episodes here.
Show greenlight, content production, digital video production, and social media production for YouTube Originals Together We Rise: GRM Daily. Programming in support of YouTube racial justice initiatives.
Living on GRM Daily’s YouTube channel.
Full playlist of episodes here.
Press including BBC.
Show greenlight, content production, digital video production, and social media production for 2 YouTube Originals focused on Major Lazer - RELEASED: Major Lazer and Chasing the Sound: Major Lazer.
Living on Mazor Lazer’s YouTube channel.
Show greenlight, content production, digital video production, and social media production for YouTube Originals Defying Gravity.
Living on Glamour’s YouTube channel.
Playlist of episodes here.
Show greenlight, content production, digital video production, and social media production for YouTube Originals RELEASED: BLACKPINK.
Living on BLACKPINK’s YouTube channel.
Managed title and series release strategy and content production across NBCUniversal theatrical YouTube channels, Play Social (Twitter, Facebook) , YouTube Social (Facebook, Instagram), and email for Trolls World Tour.
Show greenlight, content production, digital video production, and social media production for YouTube Originals Artist Spotlight: Bad Bunny.
Living on Bad Bunny’s YouTube channel.
Managed live stream production, content strategy, and release planning Fast & Furious 9 Trailer Drop and Super Bowl live concert.
As seen in Deadline.
Managed live stream production, content strategy, talent coordination, and release planning for the annual YouTube Coachella festival series. Check out some of the behind-the-scenes clips (streams are only live during the event).
As seen in Variety.
Managed title and series release strategy, talent coordination, and content production across MGM and Orion theatrical YouTube channels (including a talent Q&A), Play Social (Twitter, Facebook) , YouTube Social (Facebook, Instagram), and email for Bill & Ted Face the Music and a special AVOD release of previous Bill & Ted titles.
Managed title and series release strategy, talent coordination, and content production across NBCUniversal theatrical YouTube channels, Play Social (Twitter, Facebook) , YouTube Social (Facebook, Instagram), and email for King of Staten Island.
Live stream production, content strategy, talent coordination, and release planning around Snickers' Super Bowl 2017 live stream spot.
Detailed in the WSJ here.
Content production, content strategy, talent coordination, and release planning for a Google Assistant voice activated experience supporting the series “Stranger Things.”
As seen on Google.
Managed live stream production, content strategy, talent coordination, and release planning between Audi and Reddit for Audi’s Think Faster live stream series.
Write ups in AdAge, AdWeek, and Creativity provide some additional background on the series. Check out Adam Scott’s AMA, Liza Koshy’s AMA, Issa Rae’s AMA, Olivia Munn’s AMA, Elizabeth Bank’s AMA, and David Chang’s AMA.
Managed live stream production, content strategy, talent coordination, and release planning for the annual Macy's Thanksgiving Day Parade sponsored by Verizon. Check out some of the behind-the-scenes clips (streams are only live during the event).
Check out more in Variety, The Verge, AdAge, and Time.
The execution also won a Shorty Award for "Live Event Coverage."
Content production, content strategy, talent coordination, and release planning for a Google Assistant voice activated experience supporting the series “Lost in Space.”
As seen in Digital Trends and Variety.
Check out the Google blog post.
Worked with the United Nations, Dentsu, Havas, IPG, Omnicom, Publicis Groupe, WPP, and Wieden+Kennedy on content development, production, and strategy leveraging the YouTube platform to bring awareness to the United Nation's Sustainable Development Goals. Project was unveiled at Cannes 2017.
Additional publicity can be found here on The Drum.
Content production, content strategy, talent coordination, and release planning for an AR experience supporting the launch of Disney’s “Pete’s Dragon.”
As seen in The Verge.
Content production, content strategy, and release planning for 360 video, live stream, and Google Maps experience in support of NASA and the ISS.
Original blog post, photography has been repurposed for Earth here.
Content production, content strategy, and release planning for NYTimes BrandStudio highlighting 36 hours in key cities around the globe.
Content production, content strategy, and release planning in support of an AR immersive night experience featuring the coastal French city of Marseille.
